My name is Humuhumu.
I have nearly two decades
of professional application
I want to make something
for you that you’ll love.
- Make sure your site is easy to navigate when looking at it for the first time.
- Think about the information most people will be looking for—is finding it intuitive?
- Choose page titles and link labels that are obvious. Mysterious links don't get clicked.
- Consider putting oft-looked-for info (like location, or hours) on every page.
- Think about what content is most important, and pull that out for a spotlight on the side.
- Use calls to action: buttons, graphics and links that give clear directions. “Make reservations,” “contact me,” “buy now.”
- Start with any existing logos or graphics as inspiration.
- Look for objects whose colors you like for ideas: book covers, advertisements, or even printed shirts.
- If your content will have lots of color, consider a more muted palette for the website itself.
- Let your logo (or any other existing graphics) influence the tone of graphics you choose, so they fit together well.
- Search Flickr for images with a Creative Commons license that allows use on your site.
- You can only use a graphic if you own it, or if its creator has granted you permission.
- Don't be afraid to take your own pictures. You’ll own the rights to use the image, and the low resolution used on the web means the images don’t need to be perfect.
- Avoid paragraphs—people skim the web, they do not read.
- Pull text out into bulleted lists, they’re easier for viewers to digest.
- Cut text down as much as you can, then cut again. Be brutal.
- Avoid any redundant labels or text; don't use text as filler.
- Don’t overdo the exclamation points!!! More than one per page is probably too many.
- The hosting provider is the company that houses the server that holds the actual pages that are your website.
- The domain registrar is the company that you purchase your domain name from.
- Sometimes the hosting provider and the domain registrar are the same company, but they don't need to be.
- The minimum hosting plan is often plenty, but make sure that the technologies you need are supported. (I can help you with that.)
- An ISP is an internet service provider; these are the companies that give us our connection to the internet. They are not related to your hosting provider or your domain registrar.
Schedule & Launch
- The earlier in the schedule you deliver the text and graphic content, the less time it will take to develop your site—later additions often cause re-working of the site.
- Don’t underestimate the time it will take you to develop your site content.
- Your site launch is a PR opportunity—don’t miss out on the attention it will bring. Schedule the launch for a time when you’re ready to deliver to your customers.